Get 50p per colour tube bought towards Green Salon Collective recycling!

Authentic Beauty Concept is a holistic premium brand co-created with a unique hairdresser collective to start a new path to authentic beauty.

We are committed to contributing to a circular economy and being mindful of our footprint, continuously working on our packaging, ingredients and social impact – because we truly care about our beautiful planet. As sustainability keeps evolving, so are we, by challenging ourselves and finding new ways to improve step by step. ​

We are taking Authentic Beauty Concept on a journey to further strengthen our sustainability offering, explore opportunities and make powerful changes. ​