Mirror Talkers

TRAINING VIDEOS

Mirror Talkers study by Denise Baden, Professor of Sustainable Business from the University of Southampton

in collaboration with Eco Hair and Beauty and Green Salon Collective // funding from UK Research and Innovation // support from L'Oreal, Wella and Toni & Guy // research assistance from Stephanie Hodgson

The following videos show how hairdressers can talk to their clients about certain (sustainable) haircare practices. Each conversation focuses on benefits to the clients, especially as concerns condition of hair, skin and scalp. Some discuss environmental impact but these are summarised at the end of each video.

Note: Role play videos are examples of conversations between hairdressers and clients but does not necessarily constitute actual haircare advice for the actors involved. 

HAVE YOU TRIED SHAMPOO BARS?

Shampoo bars are solid versions of traditional shampoos which typically contain 80% water. Rather than containing harsh chemicals, surfactants and detergents, shampoo bars are often made with natural oils, butters and gentle cleansers.

Takeaway message: shampoo bars can reduce your plastic, water and energy footprint and will likely be gentle on your hair and skin.

HAVE YOU TRIED LEAVE-IN CONDITIONER?

There are many benefits to using leave-in conditioner including improving hair condition, saving on your utility bills and reducing your impact on the environment. If you haven’t already tried it, there’s no time like the present!

 

HAVE YOU TRIED LEAVE-IN CONDITIONER? (roleplay)

There are many benefits to using leave-in conditioner including improving hair condition, saving on your utility bills and reducing your impact on the environment. If you haven’t already tried it, there’s no time like the present! 

This roleplay video suggests what a conversation around leave-in conditioner could look like but does not constitute actual haircare advice for the actors.

HAVE YOU TRIED DRY SHAMPOO?

Using dry shampoo can transform your haircare routine. Some people use it as a way to boost a shampoo several days. and others simply alternate shampoo and dry shampoo days. However you can use it, it can have a significant impact on the condition of your hair, on your bills and the environment!

Takeaway message: dry shampoo is one of the best haircare products on the market for minimising water and energy usage and saving money.

SHAMPOOING TOO MUCH?

Most of us use too much shampoo and shampoo more often than is ideal or even necessary. Too much hot water and chemicals isn't good for your hair condition, skin, planet or your bills.

DRY SHAMPOO

Advice about using dry shampoo, especially for camping where you don't usually have access to running water and showers. Includes advice on how to apply dry shampoo and talks about using it as a styling aide. 

Takeaway message: Using dry shampoo is convenient and can save time.

 

NO OR LESS CONDITIONER

 

Advice to use no or less conditioner based on a survey where quite often people said that not using conditioner made no difference to their hair condition.  

Takeaway message: You might find that conditioner isn't for you or that you need to only use it occasionally.

 

 

LESS SHAMPOO

 

Advice to use less shampoo especially for people who find they have dry hair. A routine involving shampooing twice (ie rinse and repeat) every day can dry it out. Shampoo can be harsh and may strip hair of its natural oils. 

Takeaway message: You don't necessarily need to shampoo your hair so often. 

 

 

 

LESS BLOW DRYING

 

Advice to blow dry hair less and instead try "rough drying" to almost dry (85-90%) and then using a brush to smooth into place. 

Takeaway message: You can save time by letting your hair mostly air dry then, if you want, finish it off with a blow dryer or other styling tool.

 

 

 

 

LEAVE-IN CONDITIONER

 

Advice to try leave-in conditioner, especially for people with fine hair. Some people find that using leave-in conditioner gives volume to their hair and makes it easier to style. Includes general advice for use. 

Takeaway message: You can save time, energy, water and money by using leave-in conditioner.

 

 

 

 

 

LEARN MORE

about the Mirror Talker study by clicking HERE

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