The hairdressing industry is evolving and salons that adapt to sustainability trends aren’t just helping the planet, they’re also boosting their bottom line. Clients today are more environmentally conscious than ever, and salons that can show a commitment to sustainability are reaping the rewards...
Here are three powerful ways being a sustainable salon can increase your profits:
1. Attracting New, Sustainably-Minded Clients
More and more clients are actively seeking businesses that align with their values. By becoming a sustainable salon, you set yourself apart and tap into a growing market of eco-conscious customers. These clients are often loyal, informed, and willing to spend more for services that reflect their ethical standards.
From using cruelty-free and vegan products to offering low-waste treatments, your green credentials become a selling point, and a strong marketing advantage. Showcase your efforts on social media, in your window display, and on your website to draw in this valuable client base.
2. Profiting Through the Green Fee System
For salons recycling their hair, foil and colour tubes with Green Salon Collective, the average salon profits around 1.5-2k extra a year! Our successful sustainable salons have introduced a small “green fee”, an optional £1 that's added to each client’s bill. This transparent contribution more than covers the cost of recycling with Green Salon Collective and the average GSC member who charges a Green Fee actually attracts more new clients than the ones who don't!
Not only does this allow you to sustainably manage waste, but it also becomes a profit-positive way to integrate green practices. Most clients are happy to contribute when they understand the fee supports meaningful environmental initiatives, and you can reinvest the profits in other sustainable elements of your business.
3. Upsell Opportunities for Refills and Eco-Friendly Products
Sustainability opens up new retail opportunities, especially through refill schemes and eco-friendly product lines. Offering refillable shampoo, conditioner or styling products reduces plastic waste while encouraging repeat visits to your salon.
Likewise, stocking and recommending sustainable products — from biodegradable hair brushes to solid shampoo bars — can boost retail sales. Clients are often eager for guidance on making greener choices, and your salon can become their trusted go-to for both service and product advice.
Ready to get some green profits?
Going green isn’t just good for the environment: it’s smart business. Attracting like-minded clients, adding a green fee, and expanding your retail offering all contribute to higher profits. The key is to be authentic, transparent, and proactive in how you communicate your sustainability story. Your clients (and your bank account) will thank you. Want to learn more about going green? Book a call with the team here.